In celebration of Gibson’s 60-year legacy of solid body, electric guitars, Gibson Custom is unveiling both a new logo and subtle guitar feature to commemorate the milestone. Modeled after the vintage ’50s brass badge affixed to guitar cases and featured in advertising of the same period, the vintage replica brass badge reappears in 2012 as the Gibson Custom icon.
Those that acquire a genuine Gibson Custom guitar shipped in 2012 will have an authentic brass badge affixed to the back cover of the rhythm and treble switch on most solid-bodied instruments. Guitars that are either semi-hollow, hollow or do not have a rhythm and treble cover will feature the icon in either the sound hole or as a decal on the back of the headstock.
Guitars featuring the new icon began shipping in January and are already at retail.
